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Agility Consulting & Training, LLC
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 LINKS: Executive Coaching and Golf .  

February 2004 
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Happy New Year!

Welcome to the first issue of LINKS in 2004. Our purpose is to share unique stories and business applications of individual, team and organizational agility through action learning in unique settings, such as golf courses. We believe that you will find this issue of LINKS to be of particular interest to Executives, Human Resources Professionals and to coaches of all types (executive coaches, personal trainers, athletic coaches, etc.).

Dr. Nick Horney

in this issue
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  • OODA Loop -- Framework adapted for LINKS 2 Agility and applied to Golf and Executive Coaching
  • Dr. Tony Piparo -- A Sport Psychologist's Application of the OODA Loop
  • Bill Frakes (Executive Coach and Attorney) -- Executive Coaching and the OODA Loop
  • Golf Swing Analysis -- Applied to Executive Coach Training in Business
  • LINKS Locations -- Golf Courses in North Carolina

  • Dr. Tony Piparo -- A Sport Psychologist's Application of the OODA Loop
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    The OODA Loop provides a very clear and useful framework for golf and executive coaches to use. The four phases of the OODA Loop (Observe, Orient, Decide and Act) are helpful to the golf coach or executive coach who is wrestling with an overwhelming array of feedback opportunities for his/her client. I have found that the OODA Loop can be an important ingredient in helping make a good coach a great coach and a good golfer a great golfer.

    When Nick Horney introduced the OODA Loop to me, I was a bit skeptical about a framework that was originally designed for fighter pilots. I asked, what similarity is there between fighter pilots and the game of golf? What I discovered was the OODA Loop's clear applicability and usefulness in golf and in my profession as a sport psychologist.

    My use of the OODA Loop starts with observing (Observation Phase) the condition of the golfer's equipment, the weather, the golf course itself and the swing of the person that I am coaching. Many times the observation is combined with the Orientation Phase through the assistance of technology, a swing analyzer. After asking the golfer a number of questions and observing his/her swing, I can tell a great deal about the physical and mental orientation he/she brings to the game of golf.

    Read more about the Agile Coach »

    Bill Frakes (Executive Coach and Attorney) -- Executive Coaching and the OODA Loop
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    As we walked to the green, Charles handed me my putter and picked up his previous questioning. "What exactly do you do?" He asked again.

    I thought for a moment as to the most effective way to respond. "I work with executives to improve the performance of their organizations. If there is a problem, I help identify the cause and help them find ways to correct it. I observe how they operate, help them apply their energies in the right direction. Encourage them and provide feedback that will enable them to use their skills and abilities in line with their objectives. I don't make decisions for them but help them make the right decisions to move their businesses forward and support their actions once they know what to do. As we approached the green Charles stepped up beside me, his face showing warmth, an understanding that had not been there just a moment before. "Oh so, you are a caddie for executives?"

    For non-golfers and many golfers the value of having a caddie working with them on a golf course may seem like a luxury reserved for the professionals. It would be nice to have perhaps, but it really isn't feasible and it is too expensive.

    What about in your profession, your business where you are the professional; who is walking beside you providing you with encouragement when you need it, critiquing your approach and telling you what you need to hear not necessarily what you might want to hear? Who is on your bag?

    Executive Coaching: A Golfing Metaphor »

    Golf Swing Analysis -- Applied to Executive Coach Training in Business
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    Use of Swing Analysis
    Executive Coach training for consultants or coach training for resources internal to a company can be accelerated by applying action learning concepts through the use of technology-enabled golf swing analysis.

    Each participant is videotaped using his/her golf swing. There is no requirement that the participant be a golfer. Individual video-taped feedback is provided to each participant with a comparison to a PGA pro as a means of benchmarking a "best" swing for that participant. A discussion is led that focuses on the value of a good sports coach, whether in golf, tennis or other sport. The common elements of coaching in golf and executive coaching are compared and contrasted using the OODA Loop framework.

    Participants are asked to recall an impactful coach from their own lives, and share with the group the qualities and behaviors that distinguish this coach. Facilitators organize and discuss these "best practice" coaching behaviors within the OODA Loop framework.

    More on swing analysis applied to Executive Coach training »

    LINKS Locations -- Golf Courses in North Carolina
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    LINKS public seminars as well as customized programs for individual organizational clients will be conducted throughout 2004 in world-class golf locations in North Carolina.

    In our public programs, you will join leaders from other organizations that represent both privately-held and publicly-traded companies. You will appreciate networking with leaders faced with similar business, team and/or leadership challenges. Many of our seminars result in ongoing business relationships with the participants.

    Dates and Locations for LINKS Seminars »

    OODA Loop -- Framework adapted for LINKS 2 Agility and applied to Golf and Executive Coaching
    The OODA Loop is a framework initially created by USAF Col. John R. Boyd to describe organizational agility -- the ability to adapt to, or to lead, constant, accelerated, uncertain and unpredictable change. This framework is relevant for both executive and athletic coaching.

    OODA -- Observation, Orientation, Decision, and Action are the four phases of the OODA Loop that are described below in greater detail.

    Phase 1. Observation - Current Situation Assessment
    Questions to be answered -- How does my performance link to current business goals? How do I accelerate my development in competencies identified for future roles?

    What happens -- Assessment and Information Gathering
    How it happens --360 Degree interviews with person being coached, peers, direct reports, boss and customers; 360 Degree surveys such as the Leadership Versatility Index (LVI); and a number of behavioral assessments such as the Myers Briggs Type Indicator, FIRO-B, and the Change Style Indicator (CSI).
    Results -- Self awareness and desire to change

    Phase 2. Orientation - Gap Analysis of Current Situation versus Vision of Desired Behavior
    Questions to be answered -- What do I need to do to close the gap? What is my map to build my strengths and improve my developmental needs?

    What happens -- Feedback and planning.
    How it happens -- Coaching sessions, goal setting, timeline of commitments, Developmental Orienteering Guide or some other form of developmental planning guide.
    Results -- Map of development needs and a customized individual development plan

    Phase 3. Decision - Commitment to the Change Plan
    Questions to be answered -- What actions and feedback will get me to my goals? What level of commitment is needed by others and me to implement the changes?

    What happens -- Commitment to change
    How it happens -- Real world assignments, courses/training, reading/research, shadowing, role plays, video feedback
    Results -- Skill building, increased knowledge and experience

    Phase 4. Action - Achievement of Personal and Business Results
    Questions to be answered -- Have my personal and business goals been reached? If so, what difference have they made? What impact has been made on what I do and how I do it?

    What happens -- Observable results
    How it happens -- Solicit feedback, repeat LVI, performance review, self reports, coach's inputs, future goals
    Results -- Sustained behavior change, accountability, personal growth

    Fast Company article about the OODA Loop....

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    . Quick links...

    Contact us for more information

    LINKS in the press

    Online Assessments -- Myers Briggs Type Indicator

    Online Assessments -- FIRO-B

    Online Assessments -- Coaching Report

    More about us

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         email: nickhorney@agilityconsulting.com
         voice: 336-286-7250
         web: http://www.agilityconsulting.com

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